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Safeway Salsas

Cantina-Style Salsas & Bean Dip

With the launch of their new deli line Safeway hired me to design a line of “high energy” salsas directed at a youthful audience with a visual profile intended to catch the eye. The salsa market is notoriously saturated, so to stand out from the crowd the final designs use bold design, bright colors, and aggressive grundge typography. The full project included tub side labeles and lid labels (featured below).