Logos are one of my favorite aspects of design—they represent the core DNA of a brand, company, program or product. And like a fractal they inform the design of branding pieces within its ecosystem. The better the logo, the easier it is to design with the brand. Over the years I’ve designed logos for large corporations to personal marks for individuals, to product lines and individual marketing initiatives such as conferences, webinars, movie and book titles and more. With today’s emphasis on the web, and responsive layouts, clean, compelling logos that build brands are more important than ever.